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walt collins, executive media training, corporate media training, mebourne, sydney, brisba


Each media scenario that presents itself to you, will need a unique approach or delivery. You'll handle yourself differently in a crisis to the way you will when you're being interviewed for general media. It may be all about body language, confidence, or simply learning how to deliver genuine empathy to a situation. Whatever happens, you need to know that when you're called on, you're ready to accept the questions, you know what to do with your hands or eyes and you'll have the confidence to speak with conviction.


One of the main benefits of media training is that it helps executives to understand the needs of the media and how to communicate effectively with them. This includes understanding the types of questions that reporters may ask and how to respond in a clear, concise and consistent manner.


Executive Media Training helps leaders understand the importance of body language, tone of voice, and other nonverbal cues when communicating with the media.

Another important aspect of our media training is learning how to handle difficult or negative situations. This may include learning how to handle difficult questions, how to respond to negative press, and how to effectively communicate during a crisis. By learning how to handle these types of situations, executives can reduce the risk of damaging their company's reputation and their own personal brand. We can work with your comms strategy and stress test your approach.

In addition, media training can also help executives to build relationships with the media. By building positive relationships with reporters, brands can ensure that their company's message is communicated accurately and effectively. This can be particularly important for companies that rely on media coverage to keep stakeholders, investors or customers engaged.

We're pretty confident that our training is amongst the best in the business.


- Most things are never 'off the record'. You should know that whatever you say, imply or whisper out of the side of your mouth in confidence, will undoubtedly be used by a journalist or producer.

- For the most part, the camera will be rolling before you even sit in the seat and the mics are live. Sometimes crews do this on purpose to try and trap you into something off record, or an awkward glance, or to capture a look of nervousness. These can all be used in promos, or for shots that aren't necessarily relevant to the content, but make for great teasers to difficult question.

- Never answer a question with 'Absolutely' or 'Definitely'. It screams sloppy, poorly prepped with a lack of confidence.

- You have about 5-7 seconds to create a positive first judgement by a viewer. What you do with your hands, eyes and body during that first few seconds will make or break your performance.

- If you are doing a live cross, ask the producer if they would like you to verbally say 'thank you' at the end or if you should just nod and smile. The host may get confused with the slight time delay and you'll either be talked over the top of, or cut off mid-way through saying thank you and goodbye. By simply clarifying this at the start, you can exit your interview much more professionally- especially if your video feed is still playing on their studio video wall for example.

These are just a few of the things we'll train you in and simulate with a live TV interview set up, during your workshop with our team.

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